Our Story

The world didn’t need another real estate brokerage. It needed something different. Something more. It needed something with the imagination and insight to upend a broken model. A structure that empowers instead of extinguishes the unique potential in each of us. A collection of like minds that understand the potential of technology and building lasting connections. A Brokerage 3.0 that makes no apologies for making the old guard uncomfortable.

As a company born in the chaos of a global pandemic, where others saw stumbling blocks, we saw stepping stones. Built on the success of being the #1 ranked sales team in New York City, SERHANT. is the first Brokerage 3.0 of its kind.

Empowering our agents, clients, partners, and staff with novel media, technology, and educational tools:

SERHANT. S.MPLE: A revolutionary disruption in sales technology and workflow.

SERHANT. Studios: Award-winning film-quality content and media production.

SERHANT. ID Lab: World class branding and marketing services.

SERHANT. New Dev: The record-setting new construction division that developers love.

SERHANT. ADX: Unparalleled listing exposure and tech-powered solutions for all.

SELL IT: Agent resources, trainings, and 1-1 Coaching that inspire, connect, and inform.

We know that potential is in everything and everyone. But to spot what’s hidden in plain sight, latent, or undiscovered—in a person, property, or even an entire industry—we need to look at the world differently. And seizing that potential takes something more. At SERHANT., we rely on creativity, camaraderie, grit, and optimism. We have a healthy disregard for the status quo, and, above all, we are relentless in the pursuit of what’s possible.